Innovation has been core to P&G’s business for more than 175 years. From our early years making soap and candles to today – creating shampoos, shavers and more – we innovate to make everyday life better for consumers. Learn more about our recent product innovations below.

Procter & Gamble brands earned five of the top 10 spots on the IRI New Product Pacesetters™ ranking of the most successful non-food product launches of 2014.

Go
Bounty

Bounty

May 19 2016

Bounty

New paper-making technology from Bounty makes sheets 2x more absorbent so each roll lasts 50% longer.

Bounty

Bounty

May 19 2016

Bounty

New paper-making technology from Bounty makes sheets 2x more absorbent so each roll lasts 50% longer.

Pantene Expert Collection

Pantene Expert Collection

May 19 2016

Pantene Expert Collection

Pantene Expert Collection, Pantene's premium offering of advanced products, is introducing upgraded shampoo and conditioner collections that contain the most intense formulas for instant results.

Pantene Pro-V 3 Minute Miracle Deep Conditioners

Pantene Pro-V 3 Minute Miracle Deep Conditioners

May 19 2016

Pantene Pro-V 3 Minute Miracle Deep Conditioners

New Pantene Pro-V
3 Minute Miracle
Deep Conditioners supercharge haircare routines in just three minutes with powerful conditioning formulas developed to meet specific hair needs.

Pantene Pro-V<br/>Air Spray

Pantene Pro-V
Air Spray

May 19 2016

Pantene Pro-V
Air Spray

As a breakthrough styling product, Pantene Pro-V Air Spray delivers flexible hold, moisture and natural movement, without stiffness or stickiness.

Pantene Pro-V Conditioners

Pantene Pro-V Conditioners

May 19 2016

Pantene Pro-V Conditioners

Upgraded base conditioner formulas in Pantene Pro-V combine conditioning ingredients into a silky texture for the purest form yet of Pro-V conditioning technology.

Swiffer

Swiffer

May 19 2016

Swiffer

Swiffer has become one of P&G’s leading Home Care brands by reinventing the way consumers clean.

Head & Shoulders Nourishing Collection

Head & Shoulders Nourishing Collection

May 2 2016

Head & Shoulders Nourishing Collection

With the new Head & Shoulders Nourishing Collection, women don't have to choose between beautiful and flake-free hair.